Study with me
Teaching is my side-gig. I’ve helped train and launch hundreds of successful creative pros, and worked with students who are pursuing their creative passions and seeking to create a livelihood from their work.
My courses are designed to help creatives — whether student, hobbyists, or practicing pros — get better at business, sharpen their creative skills and build their design knowledge. I teach the principles and practice of design and illustration through a focus on perception, form language, and critical thinking.
I teach the fundamentals and principles of design, color, drawing, design history and critical practice. I share my structural approach to building effective design and imagery from the ground up. I encourage research and innovation. And I emphasize craftsmanship, which boosts the value of your work.
Pasadena, CA & Online
Art Center College of Design
The Thriving Creativepreneur
Learn how to sidestep starving artist syndrome! Specifically designed to help independent creatives thrive in the gig economy, these 7-week workshops address the total picture of a freelance business. Whether you’re currently freelancing, just starting out, or simply curious, you’ll learn the crucial mindset shifts necessary to transition from “creative” to “creativepreneur.”
Crafting Your Creative Brand
Designed to help independent designers, creatives and artists develop or revitalize their own distinct, marketable brands in order to make an impact and build a long-term creative career. Students explore their aspirational goals, core values and distinct approaches as the basis for designing their visual brand identity. They focus on crafting and presenting a consistent visual message that will be relevant to clients, collectors, fans and patrons. Approaches to marketing, content creation, curation and establishing one’s authorship will be explored. Students will develop their brand strategies which they can implement immediately.
Los Angeles & Online
Elements of Design 1
An introduction to design fundamentals, including exercises in figure-ground relationships, color interaction, line, texture, shape, scale, balance, rhythm, emphasis, and organization of elements
in the 2D plane, this course develops perceptual skills, sensitivity, creative awareness, and the technical ability necessary to handle a variety of design media.
Elements of Design 2
Lectures, demonstrations, and exercises dealing with the understanding of design fundamentals, this course examines abstract structuring in 2D and 3D design, use of construction materials, and fundamentals of modular systems and their modifications and variations.
Covers the perception of color, its permutations, and its dimensions, using traditional as well as contemporary methods, emphasizing individual experimentation through lab exercises and demonstrations. Topics include the color wheel, digital color, Munsell and Albers theories, perception, symbolism, and psychology, pattern-painting techniques, and the applications of color theories to art, architecture, and interior design. Student projects and lectures combine intense exploration of theories with hands-on experience in a variety of media.
ACademy coming soon.
Alvalyn Lundgren is developing the Alvalyn Creative ACademy, an online learning hub offering her courses in design, drawing, illustration, and creative business. The launch is planned for late 2023. Join the mailing list below to receive announcements and opportunities to accelerate you creative skills.
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