Creativity Is Work

Creativity is an activity requiring both close-ordered, attentive thought and a wandering mind.

It begins with a problem to solve or a need to meet. The problem becomes the anchor point around which we flutter, unable to entirely break free until we develop or uncover the solution.

Creativity is work. It produces something.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and principal of Alvalyn Creative, an independent consultancy providing brand strategy design and bespoke illustration for more than 30 years. She is the creator of Freelance Road Trip — a business school and podcast for creative freelancers. She teaches design and design practice on the college level with design schools and programs.