Creativity Is Work

Creativity is an activity requiring both close-ordered, attentive thought and a wandering mind.

It begins with a problem to solve or a need to meet. The problem becomes the anchor point around which we flutter, unable to entirely break free until we develop or uncover the solution.

Creativity is work. It produces something.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. She is the creator of Freelance Road Trip — a business roadmap program for creative freelancers. Contact her for your visual branding, graphic and digital design needs. Join her on Twitter, Facebook, Instagram, and subscribe to her free monthly newsletter.