On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…

Continue Reading Why Colors Do Not Match

This is the first in a series of articles I am writing about color theory. If you read to the end, you'll…

Continue Reading 7 Ways We Respond To Color

And why does it matter? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It…

Continue Reading What is Design Theory?

"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…

Continue Reading 6 Apps To Help Improve Your Color Vision

[vc_row][vc_column][vc_column_text]Here is my step-by-step process for migrating a Wordpress web site from a working or development server (sandbox) to its permanent server.…

  • Post category:tips
Continue Reading 12 Steps to Migrate a WordPress Site

Biblically, angels are messengers and warriors, guardians and protectors. I developed a depiction of an angel as warrior, inspired by superheroes and fantasy…

Continue Reading Angelic Warrior

I recently explored digital printing options for a client’s business card suite that I had originally designed as a spot color job back in…

  • Post category:tips
Continue Reading Should You Print Digital or Offset?

Email is the most effective means of reaching your customer base. It's targeted and direct, and recipients have opted in to your…

Continue Reading The Best Days to Send an Email Blast

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

Continue Reading Should You Care About Aesthetics?

Like me, you've probably received email with a "Think of the forests before you print this." appeal in the footer. We're encouraged…

Continue Reading The Sustainability of Paper

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

Continue Reading They’ll Notice

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…

Continue Reading Optimizing Your Business Card

There are things we encounter that awake something in us and inspire us: an experience, a revelation, a new insight or piece…

Continue Reading The Burning Heart: How To Stay Inspired

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It