On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…

Continue Reading Why Colors Do Not Match

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not…

Continue Reading How Brands Are Built

This is the first in a series of articles I am writing about color theory. If you read to the end, you'll…

Continue Reading 7 Ways We Respond To Color

And why does it matter? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It…

Continue Reading What is Design Theory?

One fact about playing baseball: To advance to the next base, you need to leave the one you’re on. Baseball forces you…

Continue Reading Competence, Confidence and Baseball

The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to…

Continue Reading Passion or Profit: Should You Start a Freelance Business?

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective…

Continue Reading How To Manage Your Brand

"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…

Continue Reading 6 Apps To Help Improve Your Color Vision

[vc_row][vc_column][vc_column_text]Here is my step-by-step process for migrating a Wordpress web site from a working or development server (sandbox) to its permanent server.…

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Continue Reading 12 Steps to Migrate a WordPress Site

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet.…

Continue Reading How to Avoid Spam in Your Blog Comments

Biblically, angels are messengers and warriors, guardians and protectors. I developed a depiction of an angel as warrior, inspired by superheroes and fantasy…

Continue Reading Angelic Warrior
A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

Continue Reading A Philosophy of Branding, Part 1

I recently explored digital printing options for a client’s business card suite that I had originally designed as a spot color job back in…

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Continue Reading Should You Print Digital or Offset?

Email is the most effective means of reaching your customer base. It's targeted and direct, and recipients have opted in to your…

Continue Reading The Best Days to Send an Email Blast

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

Continue Reading Should You Care About Aesthetics?

My yearly publication design project for CSUN, The New Journal of Student Research Abstracts, has been published since 1995. It began as a series of…

Continue Reading Featured Project: Student Science Journal

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…

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The Practice and Principle of Accomplishing Something Upon learning about what I do by trade, an employed acquaintance asked with some concern,…

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Like me, you've probably received email with a "Think of the forests before you print this." appeal in the footer. We're encouraged…

Continue Reading The Sustainability of Paper

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

Continue Reading They’ll Notice

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…

Continue Reading Optimizing Your Business Card

There are things we encounter that awake something in us and inspire us: an experience, a revelation, a new insight or piece…

Continue Reading The Burning Heart: How To Stay Inspired

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It

White papers help establish credibility and expertise, and advance a brand. While not every business and organization needs to publish white papers,…

Continue Reading Publication Design: White Paper for ITG Consultants