Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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A proper understanding of eye level goes a long way when you want to draw something accurately. When asked,"What is eye-level?" the…

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Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from…

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On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…

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[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When…

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People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not…

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This is the first in a series of articles I am writing about color theory. If you read to the end, you'll…

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And why does it matter? Design theory involves the fundamentals and principles of creating visual communication and all types of art. It…

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