We talk about creativity and innovation in terms of thinking outside the box. Thinking outside the box still needs to remain within the…

Continue Reading Acknowledge the Box

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Continue Reading Loving It: Seduction, Satisfaction and Graphic Culture

Empty space in a design is useful. Think of it in this way: If there was a room in your home where…

Continue Reading Breathing Room: The Role of the Space In Between

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won't accomplish that.

Continue Reading The Internship Epidemic

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Continue Reading Drawing The Line Between Art and Design

Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.

Continue Reading Creativity and Change

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it…

Continue Reading Creating Lovability

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…

Continue Reading Design As Your Ambassador

Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs…

Continue Reading Design and Degree of Difficulty

I am currently working with a playwright to develop graphics to promote his inaugural work. We have had several discussions about the…

Continue Reading The Importance Of The Big Picture

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink

Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning…

Continue Reading How Do You Define Design?

It’s red. It’s can get up to 2 inches thick. It's an almost constant companion. I am describing my paper planner: my planning/project/time…

Continue Reading Technologically Incorrect: Why I Still Use a Paper Planner

I am currently in the concept stages of a logo development project. I always begin in my sketchbook, doodling forms and symbols,…

Continue Reading Sketchy Memories

Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are…

Continue Reading Aesthetics: In Support of Style

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…

Continue Reading Advice For Clients: A Designer’s Value

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

Continue Reading The 7 Basic Elements of Your Brand Strategy