Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…

Continue Reading Design As Your Ambassador

I am currently working with a playwright to develop graphics to promote his inaugural work. We have had several discussions about the…

Continue Reading The Importance Of The Big Picture

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink

Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning…

Continue Reading How Do You Define Design?

I am currently in the concept stages of a logo development project. I always begin in my sketchbook, doodling forms and symbols,…

Continue Reading Sketchy Memories

Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are…

Continue Reading Aesthetics: In Support of Style

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

Continue Reading The 7 Basic Elements of Your Brand Strategy