Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy
Empty space in a design is useful. Think of it in this way: If there was a room in your home where…
It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won't accomplish that.
Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.
Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.
Design for the audience and not the client.
Scammers are highly creative in who and how they target. No one is exempt. This design project scam targeting independent creatives has…
From the client's point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the…
How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it…
Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…
Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs…
Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest…
I am currently working with a playwright to develop graphics to promote his inaugural work. We have had several discussions about the…
The strength of a design lies as much in the steps taken to create it as in the final result. The process — the…
October 7 is the anniversary of the barcode. That is, it's the day the first barcode patent was granted. I remember discussions…
Critique is a critical part of your creative process. Okay, I intended the pun there.If you've taken a drawing or design class,…
On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…
Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning…
It’s red. It’s can get up to 2 inches thick. It's an almost constant companion. I am describing my paper planner: my planning/project/time…
If you want to improve at anything, you must decide to do it. You need to make a commitment and even schedule regular time in your week or your day to pursue drawing.
Why is spec work so prevalent in the design profession when it's not in other professions? Increasingly, companies - creative businesses included…
I am currently in the concept stages of a logo development project. I always begin in my sketchbook, doodling forms and symbols,…
Those who track and analyze cultural trends generally agree that our culture has become design-driven. It's no longer based on business or…
Imitation is said to be the sincerest form of flattery, but it is the laziest form of creativity.
Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are…
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…
Client retention is tied more to character than to talent.
Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being…
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors…
The computer is a tool. Use a pencil instead and you’re still a designer. Having a computer, even if it’s a Macintosh, does not make you a designer.
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