Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Continue Reading Drawing The Line Between Art and Design

I am currently working with a playwright to develop graphics to promote his inaugural work. We have had several discussions about the…

Continue Reading The Importance Of The Big Picture

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink

I am currently in the concept stages of a logo development project. I always begin in my sketchbook, doodling forms and symbols,…

Continue Reading Sketchy Memories

Aesthetics and style are not the same, despite opinions that claim otherwise. It’s popular to think that both aesthetics and style are…

Continue Reading Aesthetics: In Support of Style

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

Continue Reading The 7 Basic Elements of Your Brand Strategy