From My Sketchbook: Lucien Bernhard


Lucien Bernhard was an illustrator, type designer and painter in the early 20th Century  and was known for stark, hand-lettered advertising posters with minimal graphic elements. I happened upon a profile shot of him and liked the shapes and planes, so I captured the main ideas in my sketchbook.



Alvalyn Lundgren

Alvalyn Lundgren is the founder and principal of Alvalyn Creative, an independent consultancy providing brand strategy design and bespoke illustration for more than 30 years. She is the creator of Freelance Road Trip — a business school and podcast for creative freelancers. She teaches design and design practice on the college level with design schools and programs.