From My Sketchbook: Lucien Bernhard


Lucien Bernhard was an illustrator, type designer and painter in the early 20th Century  and was known for stark, hand-lettered advertising posters with minimal graphic elements. I happened upon a profile shot of him and liked the shapes and planes, so I captured the main ideas in my sketchbook.



Alvalyn Lundgren

Alvalyn Lundgren is the founder and design director at Alvalyn Creative, an independent practice near Thousand Oaks, California. She creates visual branding, publications and books for business, entrepreneurs and authors. She is the creator of Freelance Road Trip — a business roadmap program for creative freelancers. Contact her for your visual branding, graphic and digital design needs. Join her on Twitter, Facebook, Instagram, and subscribe to her free monthly newsletter.