A Designer Looks at Gray Areas
I admit to being in the minority as a designer and illustrator when I say that I think in terms of black or white and seldom
Alvalyn Lundgren
How We’re Remembered: Memorial Day 2011
Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
Alvalyn Lundgren
Drawing The Line Between Art and Design
Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.
Alvalyn Lundgren
Creativity and Change
Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.
Alvalyn Lundgren
Design As Your Ambassador
Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to something greater than
Alvalyn Lundgren
How Do You Define Design?
Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning design principles and
Alvalyn Lundgren
Freelance Road Trip — Business of Design
Technologically Incorrect: Why I Still Use a Paper Planner
It’s red. It’s can get up to 2 inches thick. It’s an almost constant companion. I am describing my paper planner: my planning/project/time management companion. It’s
Alvalyn Lundgren
Drawing the Line Between Imitation and Creation
Imitation is said to be the sincerest form of flattery, but it is the laziest form of creativity.
Alvalyn Lundgren