Freelance Road Trip — Business of Design
Competence, Confidence and Baseball
One fact about playing baseball: To advance to the next base, you need to leave the one you’re on. Baseball forces you to advance to
Alvalyn Lundgren
The Burning Heart: How To Stay Inspired
There are things we encounter that awake something in us and inspire us: an experience, a revelation, a new insight or piece of information, a
Alvalyn Lundgren
How We’re Remembered
A logo is no more a mere graphic than the American flag is simply a piece of fabric.
Alvalyn Lundgren
How We’re Remembered: Memorial Day 2011
Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
Alvalyn Lundgren
Sketchy Memories
I am currently in the concept stages of a logo development project. I always begin in my sketchbook, doodling forms and symbols, playing with shapes,
Alvalyn Lundgren
Being Remarkable
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical
Alvalyn Lundgren