My core values are the foundation on which I do business, and they help me serve you to the best of my ability.


No one creates ex nihilo (out of nothing). We create and innovate based on what we know and have experienced.  My design and illustration solutions are developed through research, design thinking, idea exploration and my own experiences.  As such, they’re unique (no templates, no copy and paste acquisitions) and practical while being aesthetically sound.


I watch over the details of a design or illustration. If I am not confident in it, you won’t be, either. I consistently work to refine, improve and develop my knowledge and craft.


I act consistently with my values, and build trust and loyalty with my clients. This means that I do not accept  projects  that do not “fit” me well in terms of purpose or capability, or when red flags appear. I don’t accept every project offered to me. I exercise due diligence over a client project, and do all I can to follow through on what I agree to do.


I engage in popular culture, observe business, cultural and economic trends, and have a strong basis in art and design history. This means I can counsel you wisely in terms of direction and solutions for  your design project.  I become familiar with the services & mission of my clients.


I make sure you’re “in the loop” as a project progresses. I will ask questions, discuss options, advise and listen to your needs and concerns. When a time frame, budget, or scope of work is not possible, I will discuss options with you before proceeding.


I approach my work with joy and have a good time doing it.


I am called to be a visual communicator. I continue to develop my abilities through painting, drawing, photography, writing, observation and ideation. I pass on my knowledge through teaching and mentoring.


I am available to you during business hours, Monday-Friday,  9:30 am-5:00 pm. I won’t respond to email, phone calls or text messages during evening hours or on weekends. I keep a sabbath day each week, a retreat day each month and take time off for sabbaticals and vacations several times each year. I observe holidays and celebrations. I do not work on weekends.


I schedule projects based on the scope of work. Despite appearances, most things cannot be accomplished overnight, yesterday, or by tomorrow. A 5-7 day turn-around from ‘Okay, GO!” on a project to the first review of concepts is normal. If the project is complex, more development time is necessary. Your project will not be the only one I’m working on.

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