Designing Influence. Drawing Attention.
I create visual design and branding based on your vision and values so that you can achieve your marketing and organizational goals. My creative solutions have helped some clients to realize as much as a 500% increase in their business in just a few years.
I approach the design process as a collaborative effort with you. My creative insights mesh with your specific understanding of your services and products. I design to appeal to your customers and clients.
Approaching brand design in this manner requires an investment of time and focus. There are no instant, off-the-rack solutions. My process results in a unique, stand-out and appealing brand that sets your business apart, draws attention to your message and increases your influence.
A few of the clients I've worked with
Let's Work Together
Businesses and Organizations
You have a choice in who you work with to craft your brand assets. You don’t want to work with just anyone. Branding’s not just about sharing your message; it’s about building relationships with your audience. Because relationship is what your customers are looking for.
I approach your branding goals with a deep-dive look into your values, vision and voice. I translate those findings into your brand persona to engage the hearts of your audience.
Authors and Publishers
Whether fiction or non-fiction, you’ve put your heart and soul into your manuscript. You need a cover and book layout design that fits your vision and voice.
I play off your manuscript to craft engaging covers and interior layouts. I design the layouts to fit your printer’s specs and digital formats. And if you need visuals to promote your book, I’ll develop the graphics and websites you need.
Development of visual designs and line extensions for print and digital use, plus strategy and implementation.
I develop for you a complete package of graphics and collateral pieces to use online and in print, for all your promotional needs.
Alvalyn exceeded our expectations and assisted us in developing products that we are proud to share. She has helped us step away from the crowd by assisting us in telling the story about our methodology.
President, ITG Consultants, LLC
LOGO and IDENTITY DESIGN
Creation of a unique logo or trademark, stand-alone or with applications to communications formats, graphic standards manuals, research and consultation. Your logo is the foundation of your brand strategy; everything else emanates from it, and it’s applied to everything from your business cards to social media.
WEB and DIGITAL DESIGN
I design custom websites built on the WordPress framework that are visitor-friendly, readable, and consistent with your branding. Ongoing maintenance is available, or I’ll train you to manage your site to keep your costs low.
- Email Campaigns
Social Media Graphics & Ads
FINE and NARRATIVE ILLUSTRATION
For books, magazines, and advertising:
Trade Book Covers
In our fast paced world of Human Resources, we are constantly changing our focus and our priorities. In this environment, it helps when you have someone who is willing to work with you and accommodate your requests. I have found this to be the true in working with Alvalyn.
She has consistently met deadlines and managed changing priorities on the many projects that we asked her to develop. In doing so, the quality of the product has not been sacrificed. Alvalyn has been a great addition to our team.
Southern California Edison
PRINT and COLLATERAL DESIGN
I started out designing for print, and it represents about 55% of my project work currently. In additional to design I manage all aspects of the print production, working with carefully qualified printers both on ground and online.
Alvalyn Lundgren has worked on numerous projects for Van Nuys Airport Public and Community Relations. The considerable scope of her work has included one-page ads and flyers, brochures and pamphlets, and a comprehensive academic journal with a full-color cover and over 100 pages. In every sense, we have found her to be a reliable professional who produces aesthetically pleasing material in a timely manner. She also makes herself very accessible and communicates well. Without the slightest hesitation, I would recommend Ms. Lundgren as a one-stop-shop for meeting virtually anyone’s graphic design needs.
City of Los Angeles Department of Airports
BOOK and PUBLICATION DESIGN
Cover and page design for self-published authors, hardcover, paperback, or both.
Children’s Story Books
Children’s Picture Books
Calendars and Agendas
Publication design for retailers, organizations, businesses and institutes:
eBooks and ePubs
If you’re only publishing a digital version, or you want an eBook of your printed book, I’ll design an electronic version. I offer electronic conversion only for books and publications that I’ve designed.
Designed to publication specs.
Magazine and newspaper ads, web site banners, badges and ads; directories, cinema ads, transit signage, printed banners, billboards, posters, point of purchase and displays, etc.
Single instance or campaign of related ads.
These ancillary services are provided as part of an overall project scope or ongoing retainer. None are offered as stand-alone services.
Social Media Marketing
Direct Distribution Services