Designing Influence. Drawing Attention.

I create visual design and branding that help you achieve your business and organizational goals. My work has helped some clients realize as much as a 500% increase in their business over time.

I’m a generalist with a broad expertise and a proven track record.

I approach the design process as a collaborative effort with you.  My creative insights mesh with your specific understanding of your services and products.  I design for your customers and clients.

Approaching brand design in this manner requires an investment of time and diligence. There are no instant, off-the-rack solutions. The results of my process assist you with your marketing goals.

Working Together

Businesses and Organizations

I focus on long-term projects with a 6-month minimum duration and retainer contracts of a year or more. This approach allows me to focus on just a few clients at a time, study your customer base and your market position, and get to know the vision and mission for your business. We'll build a quality working relationship with mutual benefit.

 

Authors and Publishers

I can illustrate your book cover, and I can also design the cover. I can illustrate and design the entire book. And I can work with you to publish on Amazon.

 

Services Offered

VISUAL BRANDING

Development of visual designs and line extensions for print and digital use, plus strategy and implementation. I develop a package of graphics to use online and in print, for all your promotional needs.

LOGO and IDENTITY DESIGN

Creation of a unique logo or trademark, stand-alone or with applications to communications formats, graphic standards manuals, research and consultation. Your logo is the foundation of your brand strategy; everything else emanates from it, and it’s applied to everything from your business cards to social media.

WEBSITE DESIGN

I design custom websites built on the WordPress framework that are visitor-friendly, pretty to look at, and consistent with your branding. Ongoing maintenance is available, or I'll train you to manage your site to keep your costs low.

Email Campaigns
Newsletters
Banner Ads
Social Media Graphics & Ads
Slide decks

ILLUSTRATION and VISUAL DEVELOPMENT

For books, magazines, and advertising uses:

Narrative Illustration
Conceptual Illustration
Visual Development
Character design

PRINT DESIGN

I started out designing for print, and it represents about 70% of my project work currently. In additional to design I manage all aspects of the print production, working with carefully qualified printers both on ground and online.

Communication systems
Sales sheets
Brochures
Appeals
Direct Mailers
White papers
Presentations
Reports
Catalogs
Signage
Apparel

ADVERTISING DESIGN

Designed to publication and/or online specs. Magazine and newspaper ads, web site banners, badges and ads; directories, cinema ads, transit signage, printed banners, billboards, posters, point of purchase and displays, etc. Single instance or campaign of related ads.

BOOK and PUBLICATION DESIGN

Cover and page design for self-published authors, hardcover, paperback, or both. 

Fiction
Non-Fiction
Children's Story Books
Children's Picture Books
Readers
Textbooks
Workbooks
Training Manuals
Calendars and Agendas

Publication design for retailers, organizations, businesses and institutes:

Annual Reports
Journals
Catalogs
Magazines
Newsletters

eBooks and ePubs 
If you're only publishing a digital version, or you want an eBook of your printed book, I'll design an electronic version. I offer electronic conversion only for books and publications that I’ve designed.

ADD-ON SERVICES

Provided as part of an overall project scope or ongoing retainer. None are offered as stand-alone services.

Photography
Video
Art Direction
Project Management
Print Management
Email Marketing
Social Media Marketing
Mailing Services
Direct Distribution Services
Editing
Copywriting

 

Alvalyn exceeded our expectations and assisted us in developing products that we are proud to share. She has helped us step away from the crowd by assisting us in telling the story about our methodology.

David Johnson
President, ITG Consultants, LLC

Are you ready to take your branding to the next level?

Let me help you develop a powerful brand that will attract the right customers, help you share your message, and help you to grow your influence.

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