Strategic Creative Services

To develop your brand or grow your business, you need more than a designer. You need a strategist to partner with you.


I approach the branding process as a collaborative effort with you. My creative insights mesh with your specific understanding of your services and products. I design to appeal to your customers and clients.

Approaching brand design in this manner requires an investment of time and focus. There are no instant, off-the-rack solutions. My process  is a deep dive gathering of insights and targeted design development. This strategy-first combination results in visual that sets your business apart, draws attention to your message and increases your influence.


A few of the clients I've worked with

Alvalyn Creative clients logo strip

Are you ready to roll on your brand strategy?


The brand audit is foundational to strategy and subsequent design development.

Design development and implementation are not included in the audit.

Brand strategy begins with an audit.

The brand audit is a discovery process and conversation designed to help you answer key questions necessary to develop your brand strategy and program. We’ll focus on your value, vision and voice. We’ll identify your best audience and the benefits you provide to your customers. We’ll craft a positioning statement and persona that define and transform your brand. We’ll asses your current situation and identify strengths, weaknesses, opportunities and threats (SWOT).

Some of the questions I ask:

Are your customers getting your messaging?

Are your visuals and voice distinct from your competitors?

Is your brand relevant to your customers?

Where do you want to grow?

The brand audit includes:

  • one 60-minute strategy session by phone, web conference or in person if local
  • one SWOT evaluation
  • one 7–10-page brand strategy plan with clear directives for creating or updating your visual assets, strategies and action plan. 

The brand audit is useful whether you’ve been established for a number of years or are just launching. I’ll walk you through a discussion about your readiness to brand or re-brand at this time. 

If you decide to move forward with a visual branding program, the audit fee is applied toward the branding package of your choice.



Ideal when you have ongoing,
long-term needs.

Ideal for businesses and organizations with ongoing, long-term needs.

My retainer clients receive priority status in my workflow. They enjoy consistent creative rates, and we develop mutuality with a designer (me) who’s invested in their success.

You can save up to 50% on a la carte creative fees with a retainer.

In a retainer, I provide clients with ongoing creative services that will save them time, money and trouble. I work on retainer with businesses and organizations to provide agency-quality visual design, creative direction and total project management, all at much less than agency rates.

Retaining me as your creative provider may be your best solution if you:

  • Don’t have a designer or design team on staff;
  • Have regular and ongoing needs for visual design, creative strategy and/or brand management;
  • Have a long-term project involving a launch or rebrand;
  • Have a backlog of projects that you haven’t been able to tackle yet;
  • Want a consistent look and feel across all your print and digital platforms;
  • Want the reliability and quality of an agency with the flexibility of an independent creative;
  • Have learned that DIY and template options aren’t getting you good results;
  • Want to work with an expert, award-winning creative professional who’s helped other business and organizations grow leaps and bounds and forge new roads.

What I can do for you:
The scope of my work includes anything an art department can do, including design, strategy and management. I oversee projects from concept through implementation. I invest in your success by creating effective visuals to connect you with your audience. I handle the creative work so you are freed to do the work of your business.

Let's Work Together

Businesses and Organizations

You have a choice in who you work with to craft your brand assets. You don’t want to work with just anyone. Branding’s not just about sharing your message; it’s about building relationships with your audience. Because relationship is what your customers are looking for.

I approach your branding goals with a deep-dive look into your values, vision and voice. I translate those findings into your brand persona to engage the hearts of your audience.

Authors and Publishers

Whether fiction or non-fiction, you’ve put your heart and soul into your manuscript. You need a cover and book layout design that fits your vision and voice. 

I play off your manuscript to craft engaging covers and interior layouts. I design the layouts to fit your printer’s specs and digital formats. And if you need visuals to promote your book, I’ll develop the graphics and websites you need.

Creative Services


Development of visual designs and line extensions for print and digital use, plus strategy and implementation.

I develop for you a complete package of graphics and collateral pieces to use online and in print, for all your promotional needs.

Choose a branding package, retainer or al la carte option.

Alvalyn exceeded our expectations and assisted us in developing products that we are proud to share. She has helped us step away from the crowd by assisting us in telling the story about our methodology.

David Johnson
President, ITG Consultants, LLC


Creation of a unique logo or trademark, stand-alone or with applications to communications formats, graphic standards manuals, research and consultation. Your logo is the foundation of your brand strategy; everything else emanates from it, and it’s applied to everything from your business cards to social media.


I design custom websites built on the WordPress framework that are visitor-friendly, readable, and consistent with your branding. Ongoing maintenance is available, or I’ll train you to manage your site to keep your costs low.

  • Email Campaigns
    Banner Ads
    Social Media Graphics & Ads
    Slide decks
MPISCC InterCom online magazine


For books, magazines, and advertising:

Narrative Illustration
Children’s Books
Trade Book Covers
Conceptual Illustration
Character Design

In our fast paced world of Human Resources, we are constantly changing our focus and our priorities. In this environment, it helps when you have someone who is willing to work with you and accommodate your requests. I have found this to be the true in working with Alvalyn.

She has consistently met deadlines and managed changing priorities on the many projects that we asked her to develop. In doing so, the quality of the product has not been sacrificed. Alvalyn has been a great addition to our team.

Owen DeVance
Southern California Edison


I started out designing for print, and it represents about 55% of my project work currently. In additional to design I manage all aspects of the print production, working with carefully qualified printers both on ground and online.

Communication systems
Sales sheets
Direct Mailers
White papers

AHMA-NCH brochure by Alvalyn Lundgren

Alvalyn Lundgren has worked on numerous projects for Van Nuys Airport Public and Community Relations. The considerable scope of her work has included one-page ads and flyers, brochures and pamphlets, and a comprehensive academic journal with a full-color cover and over 100 pages. In every sense, we have found her to be a reliable professional who produces aesthetically pleasing material in a timely manner. She also makes herself very accessible and communicates well. Without the slightest hesitation, I would recommend Ms. Lundgren as a one-stop-shop for meeting virtually anyone’s graphic design needs.

Richard French
City of Los Angeles Department of Airports


Cover and page design for self-published authors, hardcover, paperback, or both. 

Children’s Story Books
Children’s Picture Books
Training Manuals
Calendars and Agendas

Publication design for retailers, organizations, businesses and institutes:

Annual Reports

eBooks and ePubs 
If you’re only publishing a digital version, or you want an eBook of your printed book, I’ll design an electronic version. I offer electronic conversion only for books and publications that I’ve designed.


Designed to publication specs. 

Magazine and newspaper ads, web site banners, badges and ads; directories, cinema ads, transit signage, printed banners, billboards, posters, point of purchase and displays, etc. 

Single instance or campaign of related ads.

Ad campaign for Conejo Valley Days designed by Alvalyn Lundgren
right word identity system by Alvalyn Lundgren


These ancillary services are provided as part of an overall project scope or ongoing retainer. None are offered as stand-alone services.

Video Production
Art Direction
Project Management
Print Management
Email Marketing
Social Media Marketing
Mailing Services
Direct Distribution Services

Alvalyn’s skills as a designer, coupled with great business sense, have proven to be a winning and effective combination as she has helped my business grow more than 500%. I highly recommend her to anyone who is seeking exceptional quality.

Stephen Xavier
America’s Top Coach

Are you ready to roll on your brand strategy?

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