business
Creating Freelance Road Trip
Filling the Gap Between School and Career So you’ve gone through school and developed a creative portfolio. You’ve tweaked it up one side down the
Alvalyn Lundgren
The Value of Design is the Thought Behind It
I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life. In my experience,
Alvalyn Lundgren
advice
Advice For Emerging Designers
…your process of emerging from school into the (design) profession needs to be as carefully framed and designed as any of your projects.
Alvalyn Lundgren
10 Good Reasons To Study Design History
As I prepare to teach my next course in Design History at UCLA Extension, I gave some thought to why designers should study the history of
Alvalyn Lundgren
More Advice For Design Students
A bit more philosophical than my previous list, but hopefully more pithy, and not in any particular order: Do not fear the blank sheet of
Alvalyn Lundgren
design
The Internship Epidemic
It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.
Alvalyn Lundgren
Design and Degree of Difficulty
Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative
Alvalyn Lundgren
Color Trends: Orange Is the New Pink
On the evening before during the meeting of a creative team I’m leading, one team member made the statement that orange is a hideous color
Alvalyn Lundgren
How Do You Define Design?
Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning design principles and
Alvalyn Lundgren
Unpaid Internships Are A Form of Spec Work
Why is spec work so prevalent in the design profession when it’s not in other professions? Increasingly, companies – creative businesses included – are offering
Alvalyn Lundgren
Drawing the Line Between Imitation and Creation
Imitation is said to be the sincerest form of flattery, but it is the laziest form of creativity.
Alvalyn Lundgren