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  • Illustration
    • Graphic
    • Realism
  • About
    • Meet Alvalyn
  • Blog
    • Submissions Policy
  • Courses
    • Freelance Road Trip
    • Private Instruction
    • Color Theory & Digital Color Gear & Supplies
    • Elements of 3D Design Course Supply List
    • Fundamentals/Elements of 2D Design Supply List
    • Introduction to Graphic Design Supply List
  • Newsletter
  • Print Store
    • Learning Resources
    • Recommended Books & Gear
  • Contact
  • Design

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

  • Post category:aesthetics/design/marketing
Continue ReadingShould You Care About Aesthetics?

The element of beauty is assumed in any design.

  • Post category:aesthetics/design
Continue ReadingA Value-Added Proposition

Does it matter if a design is good or not? Before we can deal with that question let's ask a more basic…

  • Post category:aesthetics/design/marketing
Continue ReadingDoes Good Design Matter?

Let's make the distinction between beauty and pretty.

  • Post category:aesthetics
Continue ReadingBeauty Is Not Pretty

Empty space in a design is useful. Think of it in this way: If there was a room in your home where…

  • Post category:aesthetics/design
Continue ReadingBreathing Room: The Role of the Space In Between

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

  • Post category:aesthetics/art/creativity/design/ideas
Continue ReadingDrawing The Line Between Art and Design

Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning…

  • Post category:creativity/design/ideas/students
Continue ReadingHow Do You Define Design?

Those who track and analyze cultural trends generally agree that our culture has become design-driven. It's no longer based on business or…

  • Post category:art/branding/design/ethics/ideas/innovation
Continue ReadingTrue Lies

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…

  • Post category:Designers and Clients/Freelance Road Trip — Business of Design
Continue ReadingAdvice For Clients: A Designer’s Value
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