The difference between discounting your services for Client A and charging Client B full price is one of positioning and communication. Both of these are value propositions.
Creative freelancers invest time and effort carefully crafting brands for their clients. In regard to their own brands, they often come up…
In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective…
One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet.…
branding influence reputation
typographic illustration in reds for Design and Conquer blog post
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…
Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…
Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
Let's begin with the premise that design, illustration and photography are service professions, and that being a professional means you're in business.…
A logo is no more a mere graphic than the American flag is simply a piece of fabric.
It is said that when you come to the end of your rope, you should tie a knot and hang on. My…
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…