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  • Illustration
    • Graphic
    • Realism
  • About
    • Meet Alvalyn
  • Blog
    • Submissions Policy
  • Courses
    • Freelance Road Trip
    • Private Instruction
    • Color Theory & Digital Color Gear & Supplies
    • Elements of 3D Design Course Supply List
    • Fundamentals/Elements of 2D Design Supply List
    • Introduction to Graphic Design Supply List
  • Newsletter
  • Store
    • Recommended Books & Gear
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  • Design
Read more about the article Six Things Freelancers Should Do to Communicate Their Value

The difference between discounting your services for Client A and charging Client B full price is one of positioning and communication. Both of these are value propositions.

  • Post category:branding/Freelance Road Trip — Business of Design/freelancing
Continue ReadingSix Things Freelancers Should Do to Communicate Their Value
Read more about the article Why Branding Is Crucial If You Want To Be Profitable

Creative freelancers invest time and effort carefully crafting brands for their clients. In regard to their own brands, they often come up…

  • Post category:Freelance Road Trip — Business of Design
Continue ReadingWhy Branding Is Crucial If You Want To Be Profitable

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective…

  • Post category:advice/branding/Freelance Road Trip — Business of Design
Continue ReadingHow To Manage Your Brand

One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet.…

  • Post category:advice/branding/business/Freelance Road Trip — Business of Design
Continue ReadingHow to Avoid Spam in Your Blog Comments
Read more about the article A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

  • Post category:branding/Freelance Road Trip — Business of Design/marketing
Continue ReadingA Philosophy of Branding, Part 1

Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…

  • Post category:branding/marketing
Continue ReadingIdentity: Why You Need More Than a Logo

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

  • Post category:aesthetics/business/design/marketing
Continue ReadingThey’ll Notice

Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.

  • Post category:branding/design/Freelance Road Trip — Business of Design/marketing
Continue ReadingPositioning and Differentiating Your Business Through Design

Let's begin with the premise that design, illustration and photography are service professions, and that being a professional means you're in business.…

  • Post category:branding/business/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingI’m Not That Kind of Girl: Manage Perceptions To Do The Work You Love

A logo is no more a mere graphic than the American flag is simply a piece of fabric.

  • Post category:design/History/inspiration/photography
Continue ReadingHow We’re Remembered
Read more about the article A Bit About Ropes

It is said that when you come to the end of your rope, you should tie a knot and hang on. My…

  • Post category:Freelance Road Trip — Business of Design/success
Continue ReadingA Bit About Ropes

Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…

  • Post category:branding/client relations/design/marketing
Continue ReadingUsing Design to Build Awareness
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