Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

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Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

Continue Reading Should You Care About Aesthetics?

My yearly publication design project for CSUN, The New Journal of Student Research Abstracts, has been published since 1995. It began as a series of…

Continue Reading Featured Project: Student Science Journal

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that's design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are…

Continue Reading The Importance of Knowing Why

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it…

Continue Reading Creating Lovability

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…

Continue Reading Advice For Clients: A Designer’s Value