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Read more about the article 3 Things You Should Do Before Responding To An Unhappy Client

Has something like this ever happened to you? You have a solid contract with your client that includes payment terms and penalties…

  • Post category:Freelance Road Trip — Business of Design/freelancing
Continue Reading3 Things You Should Do Before Responding To An Unhappy Client
Read more about the article Why Branding Is Crucial If You Want To Be Profitable

Creative freelancers invest time and effort carefully crafting brands for their clients. In regard to their own brands, they often come up…

  • Post category:Freelance Road Trip — Business of Design
Continue ReadingWhy Branding Is Crucial If You Want To Be Profitable
Read more about the article A Freelancer’s Guide To Retainer Agreements

When you work project-to-project, you can experience inconsistencies in your schedule and revenue flow. One way to mitigate those gaps is with…

  • Post category:design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingA Freelancer’s Guide To Retainer Agreements
Read more about the article 12 Questions You Need to Ask Every Client BEFORE You Accept Their Project

Have you ever gotten involved on a project and then realized that neither the project nor the client is ideal? The project that…

  • Post category:advice/business/Freelance Road Trip — Business of Design/freelancing
Continue Reading12 Questions You Need to Ask Every Client BEFORE You Accept Their Project
Read more about the article Why Freelancers Should Not Pitch

As an independent creative, you get to decide how you will attract clients and projects. One option is via Requests for Proposals…

  • Post category:design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingWhy Freelancers Should Not Pitch
Read more about the article What Kind Of Freelancer Are You?

Did  you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety…

  • Post category:Freelance Road Trip — Business of Design/freelancing/marketing
Continue ReadingWhat Kind Of Freelancer Are You?
Read more about the article Creative Freelancer Q&A: Do Business, Not Favors!!!

Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

  • Post category:business/Freelance Road Trip — Business of Design/freelancing
Continue ReadingCreative Freelancer Q&A: Do Business, Not Favors!!!
Read more about the article 6 Freelance Contract Mistakes and How To Fix Them

Most problems freelancers experience when working with clients are due to contract mistakes. Do any of these statements sound familiar to you?…

  • Post category:art law/Freelance Road Trip — Business of Design/freelancing/professional practice
Continue Reading6 Freelance Contract Mistakes and How To Fix Them
Read more about the article How To Get Clients To Pay You

What do you do when you a client refuses to pay you? According to Freelancers Union nearly  50% of freelancers were stiffed by clients in…

  • Post category:business/client relations/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingHow To Get Clients To Pay You
Read more about the article How To Respond To Unusual Client Requests

An up and coming freelancer asked me about how to deal with unusual requests. We all get these from time to time.…

  • Post category:client relations/design management/design practice/Freelance Road Trip — Business of Design/freelancing/professional practice
Continue ReadingHow To Respond To Unusual Client Requests
Read more about the article How To Handle Special Requests From Clients

I was asked about how to deal with unusual requests. Once someone finds out you are a designer, writer, photographer… any type…

  • Post category:client relations/Freelance Road Trip — Business of Design/freelancing
Continue ReadingHow To Handle Special Requests From Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you make it your own. You’re not creating for…

  • Post category:advice/business/Freelance Road Trip — Business of Design/freelancing
Continue ReadingHow To Work With Clients
Read more about the article 7 Places to Find Freelance Clients Online and Offline

One of the huge differences between a salaried worker and a freelancer is that freelancers need to always be looking for work.…

  • Post category:business/design/design practice/Freelance Road Trip — Business of Design/freelancing
Continue Reading7 Places to Find Freelance Clients Online and Offline
Read more about the article How To Choose Good Clients

Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right…

  • Post category:business/client relations/Freelance Road Trip — Business of Design/freelancing
Continue ReadingHow To Choose Good Clients

I wish I hadn't said, "Yes" to certain design projects. It's not that the projects were a problem, but something about the clients'…

  • Post category:client relations/design practice/Freelance Road Trip — Business of Design/freelancing/professional practice
Continue Reading5 Reasons Why I Can’t Be Your Designer
Read more about the article A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

  • Post category:branding/Freelance Road Trip — Business of Design/marketing
Continue ReadingA Philosophy of Branding, Part 1

Recently, I met with a start-up business. As we discussed the scope of work and began putting the design brief together, it…

  • Post category:client relations/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingThe Value of the Design Brief

Every design project includes a punch list of required deliverables and a budget. When the budget does not allow for the creation of…

  • Post category:advice/business/client relations/design management
Continue Reading8 Ways to Cut the Cost of Design

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

  • Post category:aesthetics/design/marketing
Continue ReadingShould You Care About Aesthetics?
Read more about the article Creative Freedom Through Setting Boundaries

Working with clients can be likened to a downhill race: The designer moves along in her process and picks up momentum as she heads toward the finish…

  • Post category:advice/client relations/design management/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingCreative Freedom Through Setting Boundaries

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

  • Post category:creativity/design/Process/students
Continue ReadingThe Value of Design is the Thought Behind It

During a downhill event at the Winter Olympics in Sochi, a contestant wiped out against the fence because she lost her footing…

  • Post category:advice/client relations/design/design management/design practice/Freelance Road Trip — Business of Design
Continue ReadingFreedom Through Boundaries

Listening is related to empathy. Empathy is valuing another's experience, and keeps the designer from creating something that is self-expressive.

  • Post category:client relations/design/design practice/Freelance Road Trip — Business of Design/Process
Continue ReadingListening Is A Design Skill

Let's begin with the premise that design, illustration and photography are service professions, and that being a professional means you're in business.…

  • Post category:branding/business/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingI’m Not That Kind of Girl: Manage Perceptions To Do The Work You Love

Before working with a designer, a client should prepare for that relationship. Often,  businesses will request a web site or a logo…

  • Post category:business/client relations/design/design management/design practice/professional practice
Continue ReadingBriefly Stated: The Advantages of Getting It In Writing

Not every client relationship is a good fit, and it's just good business to separate.

  • Post category:client relations/design practice/Freelance Road Trip — Business of Design/freelancing
Continue ReadingRed Flags: Fire When Ready

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that's design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

  • Post category:design/Freelance Road Trip — Business of Design
Continue ReadingHow Much Will It Cost?
Read more about the article 5 Stages of Customer Loyalty

To be meaningful, design needs to connect on five successive levels of significance…

  • Post category:branding/design/Freelance Road Trip — Business of Design/marketing
Continue Reading5 Stages of Customer Loyalty
Read more about the article The Importance of Knowing Why

How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are…

  • Post category:branding/Freelance Road Trip — Business of Design/marketing
Continue ReadingThe Importance of Knowing Why

Being effective involves doing the right thing at the right time in the right place.

  • Post category:client relations/design/design practice/Freelance Road Trip — Business of Design
Continue ReadingWhen It’s Time To Let Go

If we approach a design solution as an opportunity for self-expression, we'll miss the point and risk not solving the problem.

  • Post category:client relations/creativity/design/design practice/Freelance Road Trip — Business of Design
Continue ReadingWhy Design Is Not Self-Expression

From the client's point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the…

  • Post category:client relations/design/design practice/ethics/Freelance Road Trip — Business of Design/professional practice
Continue ReadingFrom the Client’s Point of View

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it…

  • Post category:branding/design/Freelance Road Trip — Business of Design/marketing
Continue ReadingCreating Lovability

Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest…

  • Post category:business/client relations/Freelance Road Trip — Business of Design/freelancing/success
Continue ReadingFreelancing: In Getting Work, Relationship Counts More Than Ever

The strength of a design lies as much in the steps taken to create it as in the final result. The process — the…

  • Post category:client relations/creativity/design/success
Continue ReadingWhy the Design Process Is Important

Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…

  • Post category:Designers and Clients/Freelance Road Trip — Business of Design
Continue ReadingAdvice For Clients: A Designer’s Value
Read more about the article How To Get Repeat Business

Client retention is tied more to character than to talent.

  • Post category:business/client relations/design/ethics/Freelance Road Trip — Business of Design
Continue ReadingHow To Get Repeat Business

Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors…

  • Post category:branding/client relations/design/ethics/Freelance Road Trip — Business of Design
Continue ReadingWhy You Can’t Be My Client
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