A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

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My yearly publication design project for CSUN, The New Journal of Student Research Abstracts, has been published since 1995. It began as a series of…

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All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that's design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…

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