Light and Dark Value is the term used to describe lightness and darkness of color in design and art. Our ability to…
Are you ever unsure how to create a color scheme? Do you tend to use color directly from the tube because you…
Color is fundamental to life. We not only see color, we experience it. To apply color appropriately in art and design, you…
Although we see in color, have favorite colors, and use color for practical reasons every day, we aren't necessarily aware of what color…
Even if you've worked with it for years — on screen or on paper — you will always be in a learning mode when…
With all the options we have available to us for selecting colors, how to create the right color scheme for a situation…
Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…
There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from…
On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…
"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…
Since color is a fundamental design element, designers should have a well-rounded knowledge of color theory that addresses color perception, psychology and symbolism in order to make intelligent design decisions.
On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…