Light and Dark Value is the term used to describe lightness and darkness of color in design and art. Our ability to…
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Fundamentals of Value Contrast
Are you ever unsure how to create a color scheme? Do you tend to use color directly from the tube because you…
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How To Create A Complementary Color Scheme
Color is fundamental to life. We not only see color, we experience it. To apply color appropriately in art and design, you…
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Color Basics: 10 Absolute Truths About Color
Although we see in color, have favorite colors, and use color for practical reasons every day, we aren't necessarily aware of what color…
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5 Surprising Things You Didn’t Know About Color
Even if you've worked with it for years — on screen or on paper — you will always be in a learning mode when…
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What Is the Bezold Effect?
With all the options we have available to us for selecting colors, how to create the right color scheme for a situation…
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How to Create a Color Scheme
Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…
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Create Better Color Schemes By Using Proportions
There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from…
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2 Ways To Mix Color
On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…
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Why Colors Do Not Match
"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…
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6 Apps To Help Improve Your Color Vision
Since color is a fundamental design element, designers should have a well-rounded knowledge of color theory that addresses color perception, psychology and symbolism in order to make intelligent design decisions.
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Seeing Red
On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…
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Color Trends: Orange Is the New Pink