Light and Dark Value is the term used to describe lightness and darkness of color in design and art. Our ability to…

Continue Reading Fundamentals of Value Contrast

Are you ever unsure how to create a color scheme? Do you tend to use color directly from the tube because you…

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Continue Reading How To Create A Complementary Color Scheme

Even if you've worked with it for years — on screen or on paper — you will always be in a learning mode when…

Continue Reading What Is the Bezold Effect?

Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…

Continue Reading Create Better Color Schemes By Using Proportions

On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…

Continue Reading Why Colors Do Not Match

"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…

Continue Reading 6 Apps To Help Improve Your Color Vision

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink