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  • Illustration
    • Graphic
    • Realism
  • About
    • Meet Alvalyn
  • Blog
    • Submissions Policy
  • Courses
    • Freelance Road Trip
    • Private Instruction
    • Color Theory & Digital Color Gear & Supplies
    • Elements of 3D Design Course Supply List
    • Fundamentals/Elements of 2D Design Supply List
    • Introduction to Graphic Design Supply List
  • Newsletter
  • Print Store
    • Learning Resources
    • Recommended Books & Gear
  • Contact
  • Design
Read more about the article Fundamentals of Value Contrast

Light and Dark Value is the term used to describe lightness and darkness of color in design and art. Our ability to…

  • Post category:design
Continue ReadingFundamentals of Value Contrast
Read more about the article How To Create A Complementary Color Scheme

Are you ever unsure how to create a color scheme? Do you tend to use color directly from the tube because you…

  • Post category:tips
Continue ReadingHow To Create A Complementary Color Scheme
Read more about the article Color Basics: 10 Absolute Truths About Color

Color is fundamental to life. We not only see color, we experience it. To apply color appropriately in art and design, you…

  • Post category:Eye Level – Design + Illustration Theory & Tutorials
Continue ReadingColor Basics: 10 Absolute Truths About Color
Read more about the article 5 Surprising Things You Didn’t Know About Color

Although we see in color, have favorite colors, and use color for practical reasons every day, we aren't necessarily aware of what color…

  • Post category:Eye Level – Design + Illustration Theory & Tutorials
Continue Reading5 Surprising Things You Didn’t Know About Color
Read more about the article What Is the Bezold Effect?

Even if you've worked with it for years — on screen or on paper — you will always be in a learning mode when…

  • Post category:art/design
Continue ReadingWhat Is the Bezold Effect?
Read more about the article How to Create a Color Scheme

With all the options we have available to us for selecting colors, how to create the right color scheme for a situation…

  • Post category:Eye Level – Design + Illustration Theory & Tutorials
Continue ReadingHow to Create a Color Scheme
Read more about the article Create Better Color Schemes By Using Proportions

Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…

  • Post category:design
Continue ReadingCreate Better Color Schemes By Using Proportions
Read more about the article 2 Ways To Mix Color

There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from…

  • Post category:Eye Level – Design + Illustration Theory & Tutorials
Continue Reading2 Ways To Mix Color
Read more about the article Why Colors Do Not Match

On a recent identity project for a client, I had to send two related print pieces to two different printers, one online…

  • Post category:design
Continue ReadingWhy Colors Do Not Match
Read more about the article 6 Apps To Help Improve Your Color Vision

"How do you improve your color vision?" One of my clients asked this question while we were discussing color options for a…

  • Post category:design/tips
Continue Reading6 Apps To Help Improve Your Color Vision
Read more about the article Seeing Red

Since color is a fundamental design element, designers should have a well-rounded knowledge of color theory that addresses color perception, psychology and symbolism in order to make intelligent design decisions.

  • Post category:Eye Level – Design + Illustration Theory & Tutorials
Continue ReadingSeeing Red

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

  • Post category:branding/students
Continue ReadingColor Trends: Orange Is the New Pink
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