Creating Compositions That Communicate
Whenever we create design and art we are composing. Composition is the make up, arrangement or structure of a work, whether it's music, writing, or visual art. Composition is often…
Applying the Gutenberg Principle in Print and Web Design
The Gutenberg Principle is a lesser-known design principle that describes the general movement of the eyes when looking at a design in which elements are evenly distributed. It's also known as…
5 Ways To Create A Focal Point
[themeone_drop_cap letter="T" color="accent-color2" /]here are, of course, more than 5 ways to create a focal point in an image or design. The big picture idea behind creating a focal point…
What Is Eye Level?
A proper understanding of eye level goes a long way when you want to draw something accurately. When asked,"What is eye-level?" the common reply is, "It's the horizon." or "It's where…
Elements of a Real Designer
I teach a course at UCLA Extension called Elements of Design. It deals with the stuff design is made of. Things like balance, gestalt theory, proportion, value, color, structure and…