If you're a designer or artist trying to wrap your head around what balance is all about, you're not alone. Balance is…

Continue Reading The Basics of Visual Balance

I want to preface this by saying that as you learn and apply design principles, and gain experience with organizing elements within…

Continue Reading How Paying Attention Helps You Draw Better

Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea…

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Whenever we create design and art we are composing. Composition is the make up, arrangement or structure of a work, whether it's…

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  How to create space… specifically, how to create the illusion of volume in 2-dimensional art and design. In this tutorial I…

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[themeone_drop_cap letter="T" color="accent-color2" /]here are, of course, more than 5 ways to create a focal point in an image or design. The…

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There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a…

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Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…

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A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

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Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

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A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…

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Like me, you've probably received email with a "Think of the forests before you print this." appeal in the footer. We're encouraged…

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Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

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Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…

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I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It

Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who…

Continue Reading Your Website’s Magnificent 7

There 's a book in my library titled, 101 Things to Learn in Art School by Kit White. It's full of truths…

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As I prepare to teach my next course in Design History at UCLA Extension, I gave some thought to why designers should study…

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Inspiration is not copying or creating a deviate work (both of these activities constitute copyright infringement), but a stimulation or motivation to do something.

Continue Reading An Inspired Father’s Day

Some ideas look really good in your head but when you get them down on paper and begin to develop a strategy, the flaws become apparent.

Continue Reading The Great Idea Viability Test

How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are…

Continue Reading The Importance of Knowing Why

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Continue Reading Loving It: Seduction, Satisfaction and Graphic Culture

Empty space in a design is useful. Think of it in this way: If there was a room in your home where…

Continue Reading Breathing Room: The Role of the Space In Between

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won't accomplish that.

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Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Continue Reading Drawing The Line Between Art and Design

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…

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Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs…

Continue Reading Design and Degree of Difficulty

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink