If you're a designer or artist trying to wrap your head around what balance is all about, you're not alone. Balance is…

Continue Reading The Basics of Visual Balance

I want to preface this by saying that as you learn and apply design principles, and gain experience with organizing elements within…

Continue Reading How Paying Attention Helps You Draw Better

Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea…

Continue Reading Introduction to Light Logic

Whenever we create design and art we are composing. Composition is the make up, arrangement or structure of a work, whether it's…

Continue Reading Creating Compositions That Communicate

  How to create space… specifically, how to create the illusion of volume in 2-dimensional art and design. In this tutorial I…

Continue Reading How To Show 3D Volume in 2D Space Using Spatial Devices

[themeone_drop_cap letter="T" color="accent-color2" /]here are, of course, more than 5 ways to create a focal point in an image or design. The…

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There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a…

Continue Reading Making the Invisible Visible

Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…

Continue Reading Create Better Color Schemes By Using Proportions

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

Continue Reading Should You Care About Aesthetics?

Like me, you've probably received email with a "Think of the forests before you print this." appeal in the footer. We're encouraged…

Continue Reading The Sustainability of Paper

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

Continue Reading They’ll Notice

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…

Continue Reading Optimizing Your Business Card

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It

As I prepare to teach my next course in Design History at UCLA Extension, I gave some thought to why designers should study…

Continue Reading 10 Good Reasons To Study Design History

Some ideas look really good in your head but when you get them down on paper and begin to develop a strategy, the flaws become apparent.

Continue Reading The Great Idea Viability Test

Empty space in a design is useful. Think of it in this way: If there was a room in your home where…

Continue Reading Breathing Room: The Role of the Space In Between

Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

Continue Reading Drawing The Line Between Art and Design

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…

Continue Reading Design As Your Ambassador

On the evening before during the meeting of a creative team I'm leading, one team member made the statement that orange is…

Continue Reading Color Trends: Orange Is the New Pink

Toward the end of my design fundamentals course I generally ask my students how they, having gone through the process of learning…

Continue Reading How Do You Define Design?