If you're a designer or artist trying to wrap your head around what balance is all about, you're not alone. Balance is…
An Eye Level reader wrote: What would be the forward steps to draw realistically, in correct proportions, from imagination? Especially imaginary (though…
I want to preface this by saying that as you learn and apply design principles, and gain experience with organizing elements within…
Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea…
Whenever we create design and art we are composing. Composition is the make up, arrangement or structure of a work, whether it's…
How to create space… specifically, how to create the illusion of volume in 2-dimensional art and design. In this tutorial I…
[themeone_drop_cap letter="T" color="accent-color2" /]here are, of course, more than 5 ways to create a focal point in an image or design. The…
There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a…
Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…
There are two ways in which we mix color: Additively, using direct light from an original source, and Subtractively, using light reflected from…
To answer the question, “How much will it cost?”, the question, “What do you want to accomplish?” needs to be asked first. Clients are often…
branding influence reputation
typographic illustration in reds for Design and Conquer blog post
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…
Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…
A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…
Working with clients can be likened to a downhill race: The designer moves along in her process and picks up momentum as she heads toward the finish…
Like me, you've probably received email with a "Think of the forests before you print this." appeal in the footer. We're encouraged…
Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…
Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…
Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…
I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…
Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who…
Listening is related to empathy. Empathy is valuing another's experience, and keeps the designer from creating something that is self-expressive.
Before working with a designer, a client should prepare for that relationship. Often, businesses will request a web site or a logo…
There 's a book in my library titled, 101 Things to Learn in Art School by Kit White. It's full of truths…