If you're a designer or artist trying to wrap your head around what balance is all about, you're not alone. Balance is…

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I want to preface this by saying that as you learn and apply design principles, and gain experience with organizing elements within…

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Light logic is a system of using value pattern to create the illusion of real space and form. It is simply the idea…

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Whenever we create design and art we are composing. Composition is the make up, arrangement or structure of a work, whether it's…

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  How to create space… specifically, how to create the illusion of volume in 2-dimensional art and design. In this tutorial I…

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[themeone_drop_cap letter="T" color="accent-color2" /]here are, of course, more than 5 ways to create a focal point in an image or design. The…

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There is a phrase: ex nihilo nihil fit. It roughly translates from the Latin as from nothing, nothing comes. Generally, this is a…

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Color schemes work best when the amounts of the colors used in the design are not equal. A variety of proportions creates…

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A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

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A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…

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Like any design, websites are experienced. Your goal should be to provide the best experience to the largest percentage of people who…

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To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

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Where an artist can begin with a blank canvas and pursue a serendipitous route to an end result, a designer begins with a set of criterion and remains within set boundaries from concept through completion.

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