Self-promotion is an ordinary and necessary aspect of doing business as an independent creative professional. Unlike social media marketing, self-promotion campaigns are…
Every design project includes a punch list of required deliverables and a budget. When the budget does not allow for the creation of…
Working with clients can be likened to a downhill race: The designer moves along in her process and picks up momentum as she heads toward the finish…
There 's a book in my library titled, 101 Things to Learn in Art School by Kit White. It’s full of truths…
If we approach a design solution as an opportunity for self-expression, we'll miss the point and risk not solving the problem.
From the client's point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the…
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful…