My yearly publication design project for CSUN, The New Journal of Student Research Abstracts, has been published since 1995. It began as a series of…

Continue Reading Featured Project: Student Science Journal

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…

Continue Reading Designing For Non-Profits

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

Continue Reading They’ll Notice

I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…

Continue Reading The Value of Design is the Thought Behind It

As I prepare to teach my next course in Design History at UCLA Extension, I gave some thought to why designers should study…

Continue Reading 10 Good Reasons To Study Design History

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Continue Reading Loving It: Seduction, Satisfaction and Graphic Culture

Empty space in a design is useful. Think of it in this way: If there was a room in your home where…

Continue Reading Breathing Room: The Role of the Space In Between