A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic…
Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…
I am a full-time graphic designer/illustrator and part-time design educator, so design thinking is a familiar and routine part of my life.…
As I prepare to teach my next course in Design History at UCLA Extension, I gave some thought to why designers should study…
The element of beauty is assumed in any design.
No matter who has designed your logo, at some point you will have to put it into someone else's hands. This might…
To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy
Empty space in a design is useful. Think of it in this way: If there was a room in your home where…
Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest…
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors…