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Alvalyn Studio — Graphic and Realist Illustration by Alvalyn Lundgren
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  • Illustration
    • Graphic
    • Realism
  • About
    • Meet Alvalyn
  • Blog
  • Courses
    • Freelance Road Trip
    • Private Instruction
    • Color Theory & Digital Color Gear & Supplies
    • Elements of 3D Design Course Supply List
    • Fundamentals/Elements of 2D Design Supply List
    • Introduction to Graphic Design Supply List
  • Store
    • Recommended Books & Gear
  • Contact
  • Design

Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…

  • Post category:branding/marketing
Continue Reading Identity: Why You Need More Than a Logo

Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.

  • Post category:branding/design/Freelance Road Trip — Business of Design/marketing
Continue Reading Positioning and Differentiating Your Business Through Design

The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.

  • Post category:art law/business
Continue Reading After Your Mark Is Made: Comparing Trademark and Copyright

A logo is no more a mere graphic than the American flag is simply a piece of fabric.

  • Post category:design/History/inspiration/photography
Continue Reading How We’re Remembered

Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.

  • Post category:branding/critique/design
Continue Reading Logo as Placeholder: The USA Today Re-Design

No matter who has designed your logo, at some point you will have to put it into someone else's hands. This might…

  • Post category:branding/design
Continue Reading A User’s Manual For Your Logo

A business seeking to brand itself should avoid acquiring a logo or having one created by the lowest bidder.

  • Post category:branding/design
Continue Reading About Your Logo

Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.

  • Post category:branding/design/History/ideas/inspiration
Continue Reading How We’re Remembered: Memorial Day 2011

Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…

  • Post category:branding/client relations/design/marketing
Continue Reading Using Design to Build Awareness
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COPYRIGHT and PRIVACY

Alvalyn Creative supports organizations serving our military veterans, providing humanitarian aid and educational or technical scholarships. A portion of every dollar received from projects and products is donated to select organizations.

Alvalyn is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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