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  • Illustration
    • Graphic
    • Realism
  • About
    • Meet Alvalyn
  • Blog
    • Submissions Policy
  • Courses
    • Freelance Road Trip
    • Private Instruction
    • Color Theory & Digital Color Gear & Supplies
    • Elements of 3D Design Course Supply List
    • Fundamentals/Elements of 2D Design Supply List
    • Introduction to Graphic Design Supply List
  • Newsletter
  • Print Store
    • Learning Resources
    • Recommended Books & Gear
  • Contact
  • Design

Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…

  • Post category:branding/marketing
Continue ReadingIdentity: Why You Need More Than a Logo

Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.

  • Post category:branding/design/Freelance Road Trip — Business of Design/marketing
Continue ReadingPositioning and Differentiating Your Business Through Design

The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.

  • Post category:art law/business
Continue ReadingAfter Your Mark Is Made: Comparing Trademark and Copyright

A logo is no more a mere graphic than the American flag is simply a piece of fabric.

  • Post category:design/History/inspiration/photography
Continue ReadingHow We’re Remembered

Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.

  • Post category:branding/critique/design
Continue ReadingLogo as Placeholder: The USA Today Re-Design

No matter who has designed your logo, at some point you will have to put it into someone else's hands. This might…

  • Post category:branding/design
Continue ReadingA User’s Manual For Your Logo

A business seeking to brand itself should avoid acquiring a logo or having one created by the lowest bidder.

  • Post category:branding/design
Continue ReadingAbout Your Logo

Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.

  • Post category:branding/design/History/ideas/inspiration
Continue ReadingHow We’re Remembered: Memorial Day 2011

Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…

  • Post category:branding/client relations/design/marketing
Continue ReadingUsing Design to Build Awareness
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Alvalyn Creative LLC supports organizations serving military veterans, humanitarian aid, and canine companions. A portion of every dollar received from projects and products is donated to select organizations.

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