Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.
A logo is no more a mere graphic than the American flag is simply a piece of fabric.
Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.
No matter who has designed your logo, at some point you will have to put it into someone else's hands. This might…
A business seeking to brand itself should avoid acquiring a logo or having one created by the lowest bidder.
Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…