Identity is the facts - the indisputable reality - of who or what something is. Without getting into an existential discussion, let's…
Continue Reading
Identity: Why You Need More Than a Logo
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
Continue Reading
Positioning and Differentiating Your Business Through Design
The essential difference between copyright and trademark can be summed up this way: copyright protects the person while trademark protects the property.
Continue Reading
After Your Mark Is Made: Comparing Trademark and Copyright
A logo is no more a mere graphic than the American flag is simply a piece of fabric.
Continue Reading
How We’re Remembered
Modification is a new idea of how a logo functions: a dynamic asset that not only represents an enterprise but also adapts to situations and platforms.
Continue Reading
Logo as Placeholder: The USA Today Re-Design
No matter who has designed your logo, at some point you will have to put it into someone else's hands. This might…
Continue Reading
A User’s Manual For Your Logo
A business seeking to brand itself should avoid acquiring a logo or having one created by the lowest bidder.
Continue Reading
About Your Logo
Practically every business, organization and government has a banner. These are raised in the form of logos, motifs, icons and flags. We wear them and put them on our car bumpers and on signs and travel mugs. Every banner represents something—an identity, a set of values, a reputation, a history.
Continue Reading
How We’re Remembered: Memorial Day 2011
Once you have made the investment in the creation of a company identity – a logo – how should you utilize that…
Continue Reading
Using Design to Build Awareness