The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to…

Continue Reading Passion or Profit: Should You Start a Freelance Business?

In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective…

Continue Reading How To Manage Your Brand
A Philosophy of Branding, Part 1
branding influence reputation typographic illustration in reds for Design and Conquer blog post

Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain…

Continue Reading A Philosophy of Branding, Part 1

Email is the most effective means of reaching your customer base. It's targeted and direct, and recipients have opted in to your…

Continue Reading The Best Days to Send an Email Blast

Are you more concerned about aesthetics or your bottom line when contracting design services? Designers - good ones - always care about how…

Continue Reading Should You Care About Aesthetics?

Start-up businesses and organizations tend to hold themselves back in terms of establishing reputation and solidity by under-budgeting and under-investing in the…

Continue Reading They’ll Notice

Whether you’re a business owner, executive or staff member, business cards continue to play a leading role at events, in business and…

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How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are…

Continue Reading The Importance of Knowing Why

To be promoted in our design-driven culture, a product must be packaged in such a way that it becomes meaningful to the person using it, so that they become an evangelist for it. This requires thoughtful planning and execution of a design strategy

Continue Reading Loving It: Seduction, Satisfaction and Graphic Culture

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it…

Continue Reading Creating Lovability

Graphic design represents ideas and values. A design is not in itself the idea, but the expression of it. Design points to…

Continue Reading Design As Your Ambassador