The Ink Sniffer

I have always loved books. As an ardent reader, part of the experience I always enjoy is the way a book feels, smells and sounds. I have a library of traditional books and am building a library of e-books, which brings a different experience to reading.

So when I came across this TED Talk by Chip Kidd, book designer at Alfred A. Knopf, I viewed it several times. With humor, a few moves and a simple Powerpoint, he shares stories about designing books and the experience of book as object. So I’m sharing it here.

Alvalyn Lundgren

Alvalyn Lundgren is the founder and principal of Alvalyn Creative, an independent consultancy providing brand strategy design and bespoke illustration for more than 30 years. She is the creator of Freelance Road Trip — a business school and podcast for creative freelancers. She teaches design and design practice on the college level with design schools and programs.